Today’s a short one, but wanted to share a few thoughts after seeing this LinkedIn post from Dustin Beaudoin, founder of ChatAE (a tool I use and highly recommend).
The takeaway?
Too many sellers use AI in a way that isn’t operationalized. It’s not built into structured workflows you can tweak and improve over time.
It’s quite literally “prompt and pray.”
Sure, there are tools that handle parts of a workflow. But they don’t account for the nuance of your industry, segment, or role. This is where critical thinking with AI comes into play.
Something I recently spoke about with Fidel and his Sales Desperado Cohort:
This builds on last week’s post—not just prompting with AI, but thinking with AI. When you combine that with operationalizing the use of AI, you create real leverage.
For example, there are timeless principles of great sellers that haven’t changed and probably never will.
Are you curious?
Are you a clear communicator?
Are you resilient?
These traits made great sellers 50 years ago, and I’d bet they’ll still matter 50 years from now. The how might look different today, but the why hasn’t changed.
Therein lies the opportunity: You don’t need to reinvent the wheel.
The most underrated skill in sales today is knowing how to embed AI into your day-to-day in a way that reflects how you sell—the nuances of your industry, your segment, your style.
The tech is there to accelerate the science of sales, so you can double down on the art.
Focusing on the human aspects of selling: connecting dots within accounts, building relationships, and developing your own voice.
“AE>AI”
If you have any questions on this topic or thoughts, shoot me a DM or email to andrew@hackingsales.xyz.
As always, thanks for reading and see you all next week.
-Andrew K
PS - if you liked this article, feel free to give a “like”, “comment”, or “share” with your network
P.P.S. Want to see how I’m using AI to actually drive pipeline (not just prompts)? Check out Prompts to Revenue