I love that article! Don't hate me if I steal it for a customer call today 😀 I believe even before AI, you ran better with a strong narrative, then some made-up ROI. In all the years I'm doing this, I never found proof that believing your buyers are somewhat stupid, what closes your deals (and if you really think, your made-up calculations will impress a CFO, you believe that)
LMAO i bet. this title got me!
why thank you haha
I love that article! Don't hate me if I steal it for a customer call today 😀 I believe even before AI, you ran better with a strong narrative, then some made-up ROI. In all the years I'm doing this, I never found proof that believing your buyers are somewhat stupid, what closes your deals (and if you really think, your made-up calculations will impress a CFO, you believe that)