A Step by Step Guide to Create a GPT (Part I)
Automated Writing for Lead Generation as a B2B Seller
This is a part one of a two part series. You can read part II here.
You know how when you start researching something, a topic sparks your curiosity, and you end up in a wormhole then completely lose track of time? Yea, that happened to me this weekend.
I started playing around with Create a GPT. I’ve mentioned this many times before so there’s no secret that I’m bullish on what the future of a b2b sales person looks like:
Full X Thread here (*as well as building narratives within an org)
I’ve written about how GTM is changing and what skills GTM professionals should be focusing on in the (near) future previously.
BowTiedDingo gets credit here as their team has been experimenting with this already and has outlined successes they’ve seen.
Credit: BowTiedDingo
You’re not limited to ChatGPT either, you can also use Salesscript.ai. Let’s break down what we’ll cover today.
This two part article will outline:
The why behind the thesis and experiment (Part I)
What I did to write my first piece (Part II)
How long it took (Part II)
What prompts I used and which you can use too (Part II)
What the output looked like (Part II)
This ended up being a bit longer than I expected. It’s broken up into two parts for the folks like myself who have a hard time keeping their attention on one thing for too long.
So let’s dive into the first part and cover why this might be worthwhile investment of your time.
The Thesis and Experiment
We’re all limited on time. With the activities that we invest our time in, we naturally like to see a return. In other words, we want our inputs to pay an ROI for our putputs.
I’ve observed that most professionals on LinkedIn post thought leadership articles that can be bucketed into:
Professionals posting about their own skillset (ie sales person posting about sales best practices or marketer posting about marketing best practices, etc.)
Business owner posting content related to audience pain points
Random people posting stuff that just drives likes/comments because they need attention (yea, you know the type)
Nothing wrong with the first two, to each their own on the third. You know what I don’t see often? What BowTiedDingo was describing.
I don’t see sales executives posting their own perspective about the challenges their customers face and how THEY can solve them. We reserve that for conversations in our sales cycle.
Why not earlier in the funnel?
It’s worth noting this is an experiment so I’m not sure it will work. I’ll track over time and keep you posted. However, there are tenants behind it that might make you want to try too.
The most obvious tenant is that someone has already done this and seen success.
Ultimately, we’re all doing the same thing with our outreach. We want to build pipeline. What does it look like to add content generation into the mix?
The advantages of sharing thoughts on a larger scale provide a wide range benefits:
Gets attention (what we’re all striving for)
Content assets that start a dialogue and are shareable in outreach
Evergreen content which produces leads that pay over time
Value and leverage for YOURSELF in a given industry/vertical. You also increase value at your organization.
Team selling is a thing. If a customer can’t speak to senior executive, the next best thing is speaking to an industry expert (ie YOU)
Isn’t this marketing’s job?
Short answer, yes. But here are some reasons why there’s value in trying this approach.
Augment what marketing is doing (it’s not a lot of time to put together)
You own that lead funnel so leads come to YOU.
I’ve thought about this years ago. However at the time it would require HOURS of effort to ideate, research, write, edit, and distribute. Not the case anymore with create a GPT. Everything except editing and distributing is now being outsourced.
Time restraints on inputs to write are now removed because of I can train “create a gpt” to produce outputs that I can then quickly edit and add my own perspective to.
To be very clear, this isn’t mindlessly copying and pasting AI generated content. The most laborious parts of writing are now removed.
Take an output, edit, and incorporate your own thoughts. Your own thoughts can be as simple as what you hear from customers in REAL conversations. That’s something only YOU can do, no one can get that from ChatGPT.
This Friday I’ll release part II. I’ll include what I did to write my first piece, how long it took, prompts, and what the output looked like.
See you all this Friday and as always, thanks for reading.
-Andrew K