Custom GPTs in SaaS Sales
Custom GPTs Frameworks for YOUR Sales Process
Special thanks to everyone participated on last week’s poll asking what they wanted they wanted to hear more of from Hacking Sales. If you have feedback or questions, please read below.
Last week I released a two part series diving into a primer of creating a GPT. It’s clearer and clearer to me by the day that it will be a necessity for GTM professionals in the near future to have the following skills:
Part of being literate in code and AI is learning about them and how to leverage them in your day to day. So I shared an experiment on how we can leverage GPT to save time and potentially gain outsized returns through outbound tactics via thought leadership.
You can view the LinkedIn post here. Worth noting I’ll be writing about both sales and my customer base on this profile, give me a follow or like if you get a chance :)
I don’t see many sales professionals leveraging thought leadership that is geared towards their customer base. Reposting branded content doesn’t count. Posting content that is not only relevant to buyers but also combining what you’re hearing from other like minded people is what sparks dialogue.
Most of the content I see from sales professionals is geared towards sales as a profession (ie I’m in sales). If it’s customer centric, it’s driving business for an owner or it’s a C level operator (ie senior executive or actual business owner). The only exception being sales professionals posting customer centric content where sales and revenue operation teams are their buyer persona1.
It’s got me thinking about how to implement and leverage frameworks into in other applications of my day to day.
What if I can use this in a way that doesn’t just apply to tasks but can help up level my daily processes, strategies, and even challenge my thinking?
A lot of the GPT developments I see are useful but the applications are limited to specific tasks. This is in part because:
Prompting the model requires specificity in order to get optimal outputs
Data is silo’ed, meaning certain aspects such as finding the data and uploading it is manual
You’re limited by the data set that you can upload
You might not be able to capture a full workflow.
"To create a new app or service, you'll just tell your agent what you want." - Bill Gates
Bill Gates recently posted on GatesNotes about a world where we’re not just using bots for simple tasks ie, crafting email cadences. Instead, using agents that help provide you with recommendations based on the nuances of your life.
What would it look like to have my own personal Jarvis that is assisting me with a broader picture of:
Ideating prospecting trends that I might not have thought of just looking at the data available to me.
Questioning different patterns or leveling up my thinking towards strategies within my account base.
Leveraging other data sets to pick up on patterns that help accelerate my pipeline from beginning to end.
Ideally, all of this will help me capture larger order values, increase pipeline, and velocity within deal cycles.
I’ve already been creating GPTs that I can use to help me:
Create posts for thought leadership tied to my role
Refining and ideate posts for this newsletter
Analyze content that I’m publishing on X (Excited about the release of Grok)
I’ve got a ton of ideas on other GPTs I can create that can help me in my sales process today. I’m not the only either!
There’s other folks in the b2b sales ecosystem creating amazing GPTs as well:
Matt Harney at SaaSLetter, a Substack I highly recommend, writes about b2b SaaS trends in the market:
Pedro Castenada from pathto150k.com, whom I also highly recommend, writes about nailing your tech sales interviews:
Next week I’ll share a GPT I’m working on to help me with account planning in 2024. I’ll share prompts you can use along with the thought process that I’m working through to assist me going into the New Year.
If you have questions about how you can apply this into your sales day to day or just learn more, shoot a note to andrew@hackingsales.xyz. You can also book time with with me here.
As always, thanks for reading.
See you all next week,
-Andrew K
If I’m wrong about this, or you’ve come across sales professionals doing this, please let me know.