Deal Narrative Kit (Start Here)

Your Free Resources & Top Articles for POV-Led Selling

👉 Download The Deal Narrative Kit

A simple 10-minute workflow to turn any P&L into a POV

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If you’re new here, the mission is simple:

Help sellers, founders, and GTM leaders turn P&Ls into POVs.

Every Saturday, I break down a company’s financials and strategy and show you how to translate that into deal narratives that win executive attention.

To help you get started, here’s the framework behind everything I write.

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Your Free Starter Resource: The Deal Narrative Kit

The Deal Narrative Kit is a simple 10-minute workflow that helps you to:

• Break down any company’s P&L and strategy

• Spot key financial signals and pressures

• Translate them into a POV your buyers actually care about

• Turn that POV into business narrative that executives care about

• Use AI to collapse research time and accelerate narrative building

This is the same framework behind my financial teardown series.

👉 You can download it here.

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Top Posts

Financial Teardowns: P&L → POV

• Financial Teardown #1: Salesforce

• Financial Teardown #2: Adobe

Business POV & Narrative Building

• Learn to Read Your Customer’s Mind: Building a Business Hypothesis/Point of View For Your Customers with AI

• Stop Making Your Prospects Think: Putting Your POV/Hypothesis into Action

• If You’re Asking What Prompts to Use, You’re Already Behind: Use AI as a thinking partner - not a shortcut

• Why Most “AI for Sales” Advice is Noise - and What Actually Matters: A smarter way to think about AI, connection, and closing deals

AI Workflows & Systems

• Prompt like a Top 1% Seller: Build daily systems to sharpen sales strategy and tactics

• How to Prospect Any Event with One GPT Workflow: Use AI to research attendees, identify prospects, and prep your outreach

GTM Market Trends

• GTM is Changing: Are you Ready?

• 6 Ground Level Tactics You Need: Easy Tips You Can Apply Today

• How AI Agents are Coming for Your Job (And How to Stay Ahead)

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Who am I?

I’m Andrew Kobylarz. I’ve spent over a decade in enterprise SaaS sales - closing over $15mm in SaaS contracts.

I’ve sold to marketing, insights/analytics, and engineering personas.

Everything I share here reflects my mental models and how I use them to build POV’s, craft messaging, and develop deal narratives.

What readers are saying about me (testimonials from sellers, founders, and GTM leaders)

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