About Hacking SaaS Sales
Raw logic doesn’t close deals - emotions does.
Emotion without business truth is just noise.
A winning POV is:
grounded in financial reality
a narrative buyers feel
a strategic lens executives respect
This newsletter helps sellers, founders, and GTM leaders do exactly that:
“Turn P&Ls into POVs.”
Every Saturday, I break down how to turn a company’s P&L, strategy, and market pressures into:
messaging rooted in how the business truly works
POV-led outreach that earns attention
smarter discovery questions
deal narratives executives actually care about
It’s not about selling the product.
It’s about speaking the language of the person running the business.
Who am I?
I’m Andrew Kobylarz. I’ve spent over a decade in enterprise SaaS sales - closing over $15mm in SaaS contracts.
I’ve sold to marketing, insights/analytics, and engineering personas.
Everything I share here reflects my mental models and how I use them to build POV’s, craft messaging, and develop deal narratives.
(Here’s what readers are saying about me)
What You’ll Get Every Saturday
Every issue designed to upgrade your ability to understand business and communicate value.
1st & 2nd Saturdays: Weekly financial teardowns
Deep dives into company’s P&L → POV → narrative → deal strategy.3rd Saturday: AI Workflows for Sellers
Prompts, systems, and shortcuts for GTM motions4th Saturday: GTM Market Trends
GTM & Tech trends, insights, and developments that matter to sellers, founders, and GTM leaders.
Still not sure this is for you? Read the Popular Articles
Financial Teardowns: P&L → POV
Business POV & Narrative Building
AI Workflows & Systems
GTM Market Trends
If you’ve made if this far … just hit subscribe 👇👇👇
